Made in the Shade is a leading window treatment franchise with over 150 locally owned locations across the United States and Canada. Our franchise owners specialize in custom blinds, shades, shutters, drapery, and motorized window solutions, delivering exceptional service directly to homeowners in their communities.

As a fast-growing, innovative organization, we are committed to providing strong marketing, technology, and operational support to help our franchise network succeed. We focus on smart systems, local market growth, and scalable digital strategies.

Made in the Shade is seeking a skilled Web Developer & Local SEO Specialist to manage, maintain, and optimize our portfolio of 150 location-based WordPress websites. Each site targets a unique local market, making strong Local SEO expertise essential.

Our websites are built using pre-designed templates and established theme builders (Kadence and Divi). This role focuses on enhancing, optimizing, and scaling our existing structure while improving search rankings and site performance.

Responsibilities:

Build, update, and maintain WordPress websites using Kadence and Divi
Implement and execute Local SEO strategies for 150+ location websites
Improve search rankings through on-page SEO, keyword optimization, and technical improvements
Optimize site speed, performance, and Core Web Vitals
Develop and refine content structure to support local search visibility
Manage plugins, updates, security, and ongoing website health
Implement schema markup and local SEO best practices
Monitor rankings and recommend growth strategies
Troubleshoot website issues and provide general technical support as needed
Collaborate with marketing and leadership on digital initiatives

Qualifications:

3–5 years of professional experience in WordPress development
Strong knowledge of Local SEO and on-page SEO strategy
Experience working with Kadence and Divi theme builders
Understanding of technical SEO, schema markup, and site performance optimization
Experience managing multiple websites at scale preferred
Strong analytical and problem-solving skills
Ability to work independently and manage multiple projects
Excellent communication and organizational skills

Made in the Shade is a leading franchise system providing custom window treatments in North America. Our franchisees are dedicated to delivering high-quality products and exceptional customer service while creating beautiful, functional spaces for their customers.

As one of the few remaining family-owned franchise systems, we are dedicated to providing world-class support to our Made in the Shade franchisees. Our brand has won numerous awards including: